What Does Fairtrade Mean?



Seeing that VEENA is a fairtrade certified girlswear brand working with Assisi Garments, we thought it was only necessary that we explain a little bit more about what exactly that means. Fairtrade is a certification system for goods that are produced in developing countries. They ensure better prices, decent working conditions and fair terms of trade and support local sustainability for workers in the Global South.

Fairtrade requires companies to pay sustainable prices therefore decreasing discrimination against the poorest, weakest producers. It enables them to improve their position and have more control over their lives, financial stability and freedom.

There are thousands of Fairtrade certified products available for purchase worldwide.  You can find several items including fairtrade coffee, sugar, flowers, ice cream, makeup and hygiene products.  Typically these goods are found in smaller, more independent retail stores.  You can also research fairtrade products online.  A good place to start is the fairtrade shopping guide.

Fairtrade Canada

Fairtrade Canada is a non-profit organization that licenses the use of the FAIRTRADE Mark on products in Canada in accordance with internationally agreed Fairtrade Standards.

Fairtrade Canada is part of Fairtrade International, which unites over 25 labelling initiatives across Europe, Japan, North America, Mexico and Australia/New Zealand as well as networks of producer organizations from Asia, Africa, Latin America and the Caribbean.

Fairtrade Symbol

The FAIRTRADE Mark is the consumer label you see on a product that meets the international Fairtrade Standards. The Mark is a registered trademark of Fairtrade Canada.  Both the FAIRTRADE Mark and the Fair Trade Certified Mark mean that the Fairtrade ingredients in a product are certified according to the standards of the international Fairtrade system.  Proper licensing and certification needs to be obtained to legally use the mark on products you produce.  You only have to complete registration and licensing in your country of residence.


FLOCERT is a third-party certification group that audits farmers, workers, traders and companies to ensure they comply with the international Fairtrade Standards. Regular audits are typically completed annually to ensure that proper standards are always being upheld. For further detail on the standards, please visit http://www.fairtrade.net/standards.html

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